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Data deletion

Last updated: October 11, 2026

1. Who stores your data

Each business that messages you on WhatsApp, Instagram or Messenger using PanaMila is the controller of its contacts' data. PanaMila Labs stores and processes it on behalf of that business. You can ask the business or ask us directly; if you write to us, we coordinate with the business involved.

2. How to request deletion

  • From Facebook or Instagram: remove the PanaMila app under "Apps and websites" settings and choose to delete your data. Meta notifies us automatically and shows you a code and a link to follow the status of your request.
  • By email: write to info@panamila.com with the subject "Data deletion" and include the WhatsApp number or the Instagram or Facebook account you used, and the business name if you know it.

3. How we confirm it is you

Before deleting anything requested by email, we confirm the request comes from the account holder: we send you a message on the same channel (to the WhatsApp number or account you gave us) and ask you to reply. We do not delete data based on a request we cannot confirm. Requests coming from Facebook or Instagram are already verified by Meta.

4. What we delete

  • Your conversations and messages with the business
  • Images, audio and files exchanged in those conversations
  • Your number or Instagram/Messenger identifier stored as contact data
  • Your consent to receive promotional messages

5. What we keep and for how long

  • If you asked not to receive more messages (for example, you wrote STOP), we keep only the channel, the identifier and the date of that opt-out while the business uses PanaMila, so we never message you again.
  • Data that the law requires to keep (for example, payment receipts or invoices issued by the business) is kept for the period that law requires and only for that purpose.
  • For the deletion request itself we keep only the code and the status of each step, without your Meta identifier, for 90 days after it is completed.
  • Database backups are taken daily and each one is deleted automatically after 8 days: deleted data disappears from them within 8 days at most, and they are not restored for any other purpose.

6. Timelines

We acknowledge an email request within 3 business days. Deletion is completed within 30 days after we confirm your identity (requests coming from Facebook or Instagram are processed automatically). If we cannot fulfil the request, we explain why.

7. Contact

For questions about deleting your data: info@panamila.com. More information in our Privacy Policy (in Spanish).