AI chatbots for WhatsApp, web and email: automatic service without losing the human touch
PanaMila Labs is the technology department for small businesses in Panama that can't sustain an in-house team. We build AI assistants that handle WhatsApp, web or email: they answer common questions, request details and documents, book appointments and, when a conversation needs you, it reaches you with everything summarized.
The same questions, all day long
A small business loses hours answering the same things: prices, hours, availability, which documents are needed. While someone answers that, the inquiry that really matters waits. And after hours, it's simply lost.
What's included
- WhatsApp assistant that answers, collects the client's details and follows up.
- Website assistant that talks with visitors and doesn't let them leave without their details.
- AI-organized email: classification of what comes in and summaries so you know what to answer first.
- Booking: the assistant offers times and books the appointment in your Google Calendar.
- Answers based on your business information, not generic replies: prices, services, hours and requirements.
- Handover to a person: when needed, the conversation goes to your team with the summary ready.
What's not included
It doesn't include human support on our side: the assistant answers with your rules and your team stays in charge of whatever needs a person. It also doesn't include the AI model usage cost, which depends on conversation volume and is billed separately, or integrations with systems that don't allow connections. If one of those needs connecting, we quote it separately.
How we work
- Free diagnosis. We look at which questions repeat and where inquiries get lost.
- Proposal. What to automate first, on which channel, how much it costs and when it'll be ready.
- Build. We build the assistant with your business information.
- Delivery. We leave it running and show you how to review the conversations.
- Feedback and final adjustment. With real conversations we adjust answers and rules.
A case: a law firm's inbox
We used AI to organize a law firm's email inbox: classifying what comes in and summarizing it before anyone opens it. We share what we learned in AI to classify emails: automate the preparation, not the decision.
Part of your technology department
An assistant works best when the data it collects lands somewhere organized: your CRM or your system. That's how your technology department works.
Companies that trust us
Frequently asked questions
Does the assistant replace my team?
No. It handles the repetitive work and passes to your team whatever needs a person, with the conversation summarized.
What if it can't answer something?
It hands the conversation to a person instead of making up an answer.
Does it work on WhatsApp?
Yes. The assistant works on WhatsApp, on your website and by email, with the same information about your business.
How much does it cost?
It depends on the channels and on what the assistant has to do. We define it in the free diagnosis, with the estimated AI usage cost included in the proposal.
How long does it take?
A first assistant is usually up and running in 2 to 3 weeks, depending on how much information needs loading and which channels it uses.





